Episode 34, Seeking investors, bad myths to avoid and other lessons. Franz Struwig, iKubu

Franz Struwig is the cofounder of iKubu,

iKubu is a high-tech product development company that specializes in producing computer vision and radar systems.

Their product, Backtracker was acquired by Garmin, a multinational technology company. In this conversation with Dotun, Franz explains how they went from building products to selling one.

If you are looking to start a business and learn about the various roles one can assume in achieving success, Franz’s story is one you’ll find captivating.


In this episode you’ll learn:

  • How having fun with tech-led to building a profitable business
  • “Initially, we were all over the place. We were building products that were complete failures.” What did Franz mean by this? How did they turn the situation around?
  • Franz and his team tried to raise funding and according to him “it was a complete waste of time” Why did he think so? What were the challenges? And how can the story help your business?
  • Why big companies have less capacity to execute than small companies.
  • How to take your product to market.
  • That crowdfunding is not a way of getting money. Why does Franz think it’s going to cost you a lot more money than you are going to make?
  • How to market and brand your product yourself.
  • How can you take advantage of influencer marketing to help your business growth?
    And more

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Episode 34