Episode 25, Diving into the deep end. Demi Owoseje, founder at Majeurs Chesterfield

 On today’s episode, we have Demi Owoseje, founder of Majeurs Chesterfield.

Majeurs Chesterfield specialises in “pre-loved” leather and fabric furniture. They also deal with brands such as classic twentieth-century pieces. They’ve got a fondness for Chesterfield sofas, and pride themselves on delivering nothing short of stunning.

Demi has an interesting story.  She has excelled in a male-dominated industry.

In this episode, she weaves an interesting story about her journey and the defining moments she had to go through? such as turning down a potential promotion for a gut entrepreneurial feeling.

Over a period of time, she has added some major milestones to her long list of achievements. In 2014, she hosted Prince Charles to a royal visit to her studio and got an invite to speak at No 10, Downing Street.

She has currently started operations in Nigeria and is looking forward to contributing to the change happening here.

On this episode, you’ll learn:

  • Why she walked away from a promotion offer
  • Why you should know the value of what you are selling
  • About her love for architecture and building things
  • How the idea of the furniture business was born
  • How to listen and trust your guts.
  • The essential thing you need if you are trying to scale
  • The importance of media attention for your business and how to get it
  • The importance of social media and how they are leveraging it to get clients
  • Why you need to be able to run your business even if you are physically absent
  • How to avoid getting stuck in your comfort zone
  • About another industry, she’s interested in
  • And more

Selected links from this episode

Selected Book from this episode

Image of Africa. Chinua Achebe

Building The Future Podcast Season 2 is sponsored by the British Council. The British Council is the UK’s international organisation for cultural relations and educational opportunities. You can learn more about their activities here.

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Episode 25