On today’s episode of Building the Future, we have Afua Osei, Co-Founder of She Leads Africa.
She Leads Africa is a community that helps young African women achieve their professional goals with engaging online content and pan-African events.
Afua’s journey to entrepreneurship has been an interesting one: from working in the Office of First Lady Michelle Obama and working in other political campaigns to consulting for Mckinsey in Lagos and finally starting SLA with a fellow McKinsey consultant, Yasmin Belo-Osagie. Through it all, Afua has always been interested in jobs that allow her to work with women.
On this episode, you’ll learn:
- More about Afua’s work with Michelle Obama and how her experience working with the First Lady shaped her views on branding and communications.
- How business school opened her mind to the opportunities that abound outside of politics
- The ‘aha’ moment for SLA and why SLA is focused on African women instead of the entire African population.
- Why the first iteration of SLA was not successful, how SLA v2 came to fruition with help from her co-founder, Yasmin
- The science behind approaching potential sponsors and partners. Afua doesn’t reach out to sponsors and hopes one of them takes the bait.
- How SLA makes money
- And more
Selected links from this episode: