Adam Grunewald is the co-founder and CEO of Lynk, a platform designed to provide technology-based solutions for the massive informal labour sectors in Kenya.
Adam has worked at Google as a project manager on new and emerging projects in the United States and Kenya.
Driven by the urge to create a reliable employment system for manual workers in Kenya, he created Lynk in late 2015.
In this episode you’ll learn:
- Adam’s love for Kenya and how he began living in the country
- How was Lynk ideated?
- Why Lynk sticks to a manual vetting process for labour getting on their platform
- How to ensure a successful match between demand and supply?
- What is the difference between the Lynk model and an open marketplace?
- The difference between a horizontal and vertical marketplace
- What are the three questions you have to answer before building an online marketplace?
- How to ensure your total addressable market is big enough for scale
- Dealing with quality control in a lead generation market place
- How do you minimize platform leakages?
- How does Lynk reduce friction for platform users?
- The disadvantages of scaling prematurely
- And more
Selected links from this episode
Selected books from this episode
Building The Future Podcast Season 3 is sponsored by Flutterwave
Flutterwave drives growth for banks and businesses across Africa through digital payment technology. You can learn more about their activities here.
